When you want to create a new website, most chances are that the first thing you’ll do is check the possibility of a free website – and save a lot of money.

Building a website with a digital agency or a private developer can cost quite a lot, for many work hours of characterization, design, development and sometimes content, while building a website for free may save the website owner a significant amount of money, and relatively easily. Here we will explain the simplest way to do it, without any experience in programming, content management systems or websites in general.

Today there are quite a few options for building a website for free, the best of which are, for example, the rather impressive WordPress or Wix system, in addition to many free platforms that can be found around the web, which produce very basic websites and are almost devoid of real design.

Hello, Blogger

But the most convenient system for the simple user – the one who has no knowledge or experience in programming, designing or creating websites – is probably the free Blogger system, which was purchased by Google and today allows you to build a website for free in less than five minutes.

In fact, Blogger is a very basic and simple system for anyone to operate, and provides a selection of attractive design templates, a variety of backgrounds to choose from, an easy arrangement of the website structure and easy content entry. Blogger is a system through which anyone can build a website for free, even if it’s not blogs but content websites or image websites for anything.

But I don’t want a blog. I want a free website!
True, a blog is a somewhat daunting concept. When setting up a new website for a business or office, everyone wants a serious and respectable website. No one wants their site to be just a blog, and rightfully so. Every business or company needs a “real” website, one with a domain address that does not include the word “blog”.

Buy in practice, there is no difference between a blog and a website – both are websites that can also look exactly the same, but with the help of Blogger’s system, you can also avoid the embarrassment of the domain name: Blogger allows you to transfer any blog established through it to the owner’s normal domain, so that in fact no one can tell the original site started as a blog.

What do sites look like that are built in Blogger’s system?
Many websites are operated today using the Blogger platform, among them impressive and beautiful websites no less than ordinary websites that were built with a significant financial investment.

So how do you build a website for free?
Building a free website in Blogger’s system requires an active Google account to connect to the system and set up the website. To get started, you must enter the name of the requested blog and the domain address for the blog, which can later be transferred to a separate domain of the owner.

From that moment, the website is online: you can determine the background image, the font, the colors, the structure and the additions that will appear on it alongside the content, such as designed banners, the option to join the newsletter, text boxes, images and more. It’s worth checking and trying to build a free website before deciding to build a paid website, but be careful… it’s totally addictive.

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There’s nothing like a good lead to make you think you’ve done something right with your website.

A user who decides to give his contact information of his own free will, is probably a potential customer – even if he doesn’t buy anything at the moment – the relationship with him may last a long time, and maybe in the end will also end in a purchase.

But nowadays, online users are inundated with offers, emails and coupons, and most of them would prefer to avoid leaving details on the site as much as possible, unless you make them feel like they just can’t leave without it. Here are three helpful tips that will maximize the amount of leads you will receive from your online users.

1. Provide content that solves a problem

Anything free of charge, is always a sought-after commodity. Almost all of us access Dr. Google on a daily basis to get information on a new topic we are unfamiliar with, to solve a problem, or just to help a child with homework.

If you have a targeted your audience and you know the topics that may interest them in their Google searches, simply collect their questions and form a kind of guide. In their next Google search, they will find exactly what they were looking for on your website, and will remember you favorably when they need to make a purchase.

For some of us it may be obvious, but it is important that the content you upload to the site is relevant in a certain way to the service you offer. For example, if you are a website for surfing products, you should not upload a guide on solving tax problems. Look for topics that can serve your potential customers, but also the relevance to the business and the services you provide.

2. A small gift wouldn’t hurt

If you can create a coupon, or a tempting gift that can attract online users to leave you an email address, now is the time to offer it to them. Want a discount? Just give us your e-mail address and get your coupon to your inbox! Every one of these leads is actually interested in your product, if they want a coupon. So let them have it.

3. Different forms of content

Today’s online users are used to getting everything they want on a silver platter. If it doesn’t suit them exactly – they just leave, and quickly. Therefore, if you really want to invest in your audience, you can provide them with content in a way that is most convenient for them to use.

There are readers who like to read deep and long articles, there are those who prefer bottom lines and there are those who prefer a video or podcast that will play everything for them without them having to strain their eyes.

In addition, many young readers will be happy to fill out a short and cool questionnaire that will help them get information that you can of course give them directly – after they leave details.

If you have the option of providing the same content in several ways, you will be able to provide your readers with an accurate experience and they will appreciate you for it and prefer to choose you in the future as well.

The post Three great ways to get more leads from your website first appeared on web-mine.online.

At the end of almost all of the articles we all read on all content sites, we see a “more articles that may interest you” section. 

What most readers do not know is that it is an advertising platform, just like Google ads or Facebook advertising, and that most of the articles that appear therein are promoted as a paid online advertising method. In Israel, the most common platforms for content marketing are Outbrain and Taboola.

Native Advertising: Looks like a regular article

More than half of the articles published in Taboola or Outbrain are actually advertiser marketing content, the purpose of which is to expose the reader to a particular product or service, and generate enough interest so that he/she also makes contacts and closes a deal. Does it work? According to Mali Sandler Beker, Editor-in-Chief and campaign manager of the native digital agency Malis Digital, the answer is definitely, yes.

“Advertising like this does not look like another banner or advertisement, but rather like a link to a regular article on a website that the reader is in at that very moment,” she explains. “Such an article manages to convey the marketing message for a few minutes straight – much more than any other online advertisement.”

“For the ad to be effective, it is important that the article is not “over-marketing,” but is written from an objective point of view, and generates enough value and interest for readers. A marketing article alone will not work, and on Outbrain – chances are that you will not be approved for publication.”

Content Marketing: How Does It Work?

“The first step in the process is creating a marketing article that appeals to the right target audience. Once the article is ready, it goes to the advertiser’s site or content site, and then you can start a campaign. Once the advertising starts, a link to the article starts appearing on large content sites like Ynet or Mako, and the reader that clicks on the link – is redirected to the site to read the article. If the topic interests him/her, one can also leave contact details on the contact form.

How much does it cost?

Before promoting content on Outbrain or Taboola, you have to take into account the advertising budget you want to invest, the cost of running a campaign, and also the one-time cost of writing the article. This is a total of several thousand dollars a month, which generates thousands of clicks per article”.

“The cost-per-click is more or less like the cost on Facebook, but the difference between the two types of advertising is huge. A Facebook advertiser is trying to produce an immediate result – usually trying to get the reader to a website or landing page to leave their information on the leads form. With Taboola and Outbrain, it works differently. Advertisers lead the reader to an article that provides them with a lot of information and makes them understand the product or service they offer, a lot better.”

In practice, does this lead to higher quality leads?

“Promoting content on Taboola or Outbrain is considered to be very effective advertising because it generates serious leads from serious customers. There are no ‘garbage leads’ as we call it, which is prominent with Facebook advertising, for example. A marketing article creates quality leads. Those who read the article for an average of 2-3 minutes, already know and understand what it is about – so they are at a much higher readiness to close a deal.”

What about Facebook leads?

“One of our clients posted on Facebook for months and got a lot of leads – but found himself talking all day on the phone with people, most of whom didn’t even recall they requested more information, or just wanted to ask more and more questions but wouldn’t close a deal.

When we started publishing articles with Taboola and Outbrain, very high-quality leads began to roll in and sales started to be made. Because they had already read the article, the people who contacted the advertiser knew what they were going for, that’s what made all the difference.”

The post Native Advertising: Can Taboola and Outbrain produce better leads? first appeared on web-mine.online.