Business owners will do anything in order to get high-quality leads. Online readers, on the other hand, will do anything to avoid ads and online marketing attempts. Here are three tips to help business owners reach their audience
There’s nothing like a good lead to make you think you’ve done something right with your website.
A user who decides to give his contact information of his own free will, is probably a potential customer – even if he doesn’t buy anything at the moment – the relationship with him may last a long time, and maybe in the end will also end in a purchase.
But nowadays, online users are inundated with offers, emails and coupons, and most of them would prefer to avoid leaving details on the site as much as possible, unless you make them feel like they just can’t leave without it. Here are three helpful tips that will maximize the amount of leads you will receive from your online users.
1. Provide content that solves a problem
Anything free of charge, is always a sought-after commodity. Almost all of us access Dr. Google on a daily basis to get information on a new topic we are unfamiliar with, to solve a problem, or just to help a child with homework.
If you have a targeted your audience and you know the topics that may interest them in their Google searches, simply collect their questions and form a kind of guide. In their next Google search, they will find exactly what they were looking for on your website, and will remember you favorably when they need to make a purchase.
For some of us it may be obvious, but it is important that the content you upload to the site is relevant in a certain way to the service you offer. For example, if you are a website for surfing products, you should not upload a guide on solving tax problems. Look for topics that can serve your potential customers, but also the relevance to the business and the services you provide.
2. A small gift wouldn’t hurt
If you can create a coupon, or a tempting gift that can attract online users to leave you an email address, now is the time to offer it to them. Want a discount? Just give us your e-mail address and get your coupon to your inbox! Every one of these leads is actually interested in your product, if they want a coupon. So let them have it.
3. Different forms of content
Today’s online users are used to getting everything they want on a silver platter. If it doesn’t suit them exactly – they just leave, and quickly. Therefore, if you really want to invest in your audience, you can provide them with content in a way that is most convenient for them to use.
There are readers who like to read deep and long articles, there are those who prefer bottom lines and there are those who prefer a video or podcast that will play everything for them without them having to strain their eyes.
In addition, many young readers will be happy to fill out a short and cool questionnaire that will help them get information that you can of course give them directly – after they leave details.
If you have the option of providing the same content in several ways, you will be able to provide your readers with an accurate experience and they will appreciate you for it and prefer to choose you in the future as well.